Sponsored by the Corporate Counsel Division and Environmental and Natural Resources Law Section.
Corporate Counsel Division and Environmental and Natural Resources Law Section members, please use promo code GREEN when registering to receive your division/section discount.
Marketing” has become a popular way to compete in the marketplace along with
price, quality and performance. It is easy for companies to assert
general environmental attributes for products or services which may have a
questionable basis in fact or to use environmental certifications which may
have limited credibility.
The unregulated “Green Marketplace” has made it
easy to make general environmental marketing claims with limited or no tangible
environmental benefits. That may change. Recently, the Federal
Trade Commission (FTC) has adopted “Guidelines for the Use of Environmental
Marketing Claims” (See 16 CFR Part 260) which can be enforced by the FTC or
possibly used by the Attorney Generals of the various States to prosecute
companies for deceptive “Green Marketing!”
The presentation will focus on how to
use the FTC Guidelines to avoid being challenged for dubious “Green Marketing”
and to discuss enforcement by the FTC, State Attorney General’s or possibly by
private civil lawsuits under State Consumer Protection Laws or “Deceptive Trade
1 Hour CLE Credit Available. Lunch is provided.
Panel: Moderator -- Michelle DeBlasi, Gammage & Burnham, PLC
xxxxxxxxxxxxxxxxxxxJerry D. Worsham II, Ridenour, Hienton & Lewis, P.L.L.C.
xxxxxxxxxxxxxxxxxxxColin Tetreault, Faculty and Manager, Global Institute of Sustainability, ASU
xxxxQuite possibly -- Kermit the Frog
$40.00 MCBA Corporate Counsel Division or ENRL
$30.00 MCBA Paralegal & Public Lawyer
$10.00 MCBA Student members